Who is Whale?
To make freight forwarding simple, transparent, and a valuable part of our client’s business.
To be the most respected freight forwarder in the country.
Integrity, Teamwork, Innovation and Excellence.
Established in 2015 by Ryan Cummings our Managing Director, Whale Logistics is a young and passionate organisation dedicated to delivering an efficient and unmatched service across the globe. We are part of a global business spanning over 200 offices.
Let us tell you a little about our humble beginnings.
Ryan worked for several multi-nationals as well as strong Australian owned businesses. Whilst he experienced some very positive business growth and success, he saw room for opportunities and improvements. A chance to create a point of difference.
While most companies focused on selling freight rates, Ryan truly cared (and still does) about what a customer needs. He wanted to start a business that could provide competitive rates but more importantly deliver a service that customers required, build a culture where people cared about each other and invested in technology that empowered people to provide extraordinary results.
2015 was a great first year for Whale. The business grew from a five-person operation to a ten-person operation! It was then Ryan realised in more depth the importance of processes and scalability. The success was continued in its second year; Whale doubled its volumes, revenue, and profitability.
From the beginning, Whale has had a focused and consistent plan of what we do, what we offer and who we are. We don’t deviate from our core product offerings and or our core target clientele of Australian SME’s and brands. We scale our business, maintain industry leading service and retain a culture that is passionate about understanding our customers.
Now, seven years on in business we know the most important question is ‘WHY!’ and we answer this by understanding your business.
Our future is bright, our client focus remains the same and our ambition for growth is not to be the biggest but to be the best and most respected to our target clientele.